"Sometimes the most ordinary things could be made extraordinary, simply by doing them with the right people."

— Elizabeth Green

JODY JACOB

COMMUNICATIONS STRATEGIST

EDUCATION


Mount Royal University, Calgary, AB (2001 - 2005)
Bachelor of applied communications: journalism degree


College of the Rockies, Cranbrook, B.C. (2000 - 2001)
University transfer courses

 

EMPLOYMENT & EXPERIENCE:


Owner – Mindful Marketing, July 2016 to current date

Communications consultant based out of Cranbrook, B.C. Specializing in media relations, corporate communications strategy, content development, storytelling, writing and editing.

Consulting Work:

Cranbrook Tourism (2021)
• Attribute identification, key messaging and content development for Rockies Exploring campaign.

 

Province of BC and Ktunaxa Nation Council  (2020)

• Development of a Communications, Engagement and Outreach Strategy for the BC-Ktunaxa Collaborative Stewardship Working Group. 
 

Koocanusa Recreation Steering Committee (KRSC) (2019 - 2021)
• Development and implementation of a Communications Strategy outlining effective communication methods and tools to better engage media, public and regional stakeholders
• Communications support to the KRSC and KRSC Coordinator for the design of a public engagement process in the fall of 2019
• Development of press releases, media lists, templates and other media relations materials

Columbia Basin Transboundary Conference: One River, One Future (2018 – 2020)
• Development and implementation of Communications Strategy
• Conference branding
• Content development, writing and editing for press releases, media advisories, website, and a variety of communications materials
• Development of marketing materials
• Social media 
• Budget management
• Event support and assistance

College of the Rockies (2018 – 2019)
• Day-to-day strategic communications consulting/strategy and editing services
• Developed a 2019 Strategic Communications Plan and Media Relations Strategy for College of the Rockies

• Created templates, best practice policy/guidelines, media relations documents

Communications consulting contracts through the Basin Business Advisors 2017 - 2020:
• Bolter Farm & Chalet
• Wild Heart Therapies and Farmacy
• Cutter Ranch
• Kootenay Healthy Lifestyles Expo (Event promotion)
• Edgewater Hilltop Par 3 Golf and RV Park

 

Fund development coordinator – Cranbrook and District Community Foundation, October 2014 to September 2016               

  • Assisted in the development and implementation of fund development strategies to increase revenues to support the strategic direction of the organization.

  • Cultivated new and strengthened existing relationships with business, industry, organizations, stakeholders, government representatives, and donors.

  • Prepared and delivered presentations to community groups and government officials.

  • Planned and executed high-profile fundraising and community events.

  • Represented the organization at events, public engagements, and in the media.

  • Produced communication/marketing materials.

  • Wrote and distributed press releases and event advisories.

 

Communications assistant – UBC's Okanagan campus, July 2008 to September 2014

  • Performed media relations/communications and public relations tasks designed to publicize and promote UBC's activities, facilities, services, goals and objectives to external audiences at the local to international level.

  • Used social media to communicate university events, news and stories.

  • Organized news conferences in conjunction with senior university administrators, faculty and outside organizations, including government.

  • Wrote and produced media releases, news advisories, research stories and marketing materials for internal and external audiences.

  • Monitored media pick-up and managed inquiries from the public and media in a timely manner.

  • Took high-quality, professional photos for media releases, social media, website and publicity materials. Used Photoshop in the editing process.

  • Assisted in development of media plans and communications strategies.

  • Assisted in planning and implementing of crisis response strategies.
     

PROFESSIONAL DEVELOPMENT

  • (2012) National Tropical Botanical Garden Environmental Journalism Fellowship recipient, Lihue, HI

  • (2010) The Council for Advancement and Support of Education (CASE) Summer Institute –Communications and Marketing, Burlington, VT

  • (2010) The Council for Advancement and Support of Education, District 8 Conference, Portland, OR

  • (2008) NSERC Research Communication Workshop, Calgary, AB

Tel: 250-859-4086

Email: Jody@MindfulMarketing-PR.com

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