Specializing in communications strategy, content development and media relations, Jacob is an experienced public relations professional with a proven history of successfully managing and moving forward complex multi-agency communication initiatives, from start to finish.

 

She has worked with a wide range of high-profile clients in both the public and private sector (including government, agriculture, education, small business, First Nations, and tourism) navigating each client's unique internal policies and processes while practicing diplomacy, meeting deadlines, ensuring accuracy and multi-tasking.   

 

A storyteller at heart, Jacob is strong at developing clear, relevant and engaging communications in a way that resonates with target audiences and promotes cooperative relationships. Prior to lunching Mindful Marketing in 2016,  she worked as an assistant communications coordinator for UBC’s Okanagan campus, where she helped to raise the profile of the university in a way that supported and advanced its brand image, story, and reputation.

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Jacob has a degree in applied communications from Mount Royal University.